Premium Internet TV Experience with Live HD Sports and Movie on Demand
Thailand’s leading pay-TV operator True Visions officially launched True TV, the internet TV streaming set top box which promises premium content viewing experience without need for traditional satellite or cable set up. True TV offers 80 live TV channels, some 1,200 matches of international football and over 1,000 on demand titles on a promotion 6-month free trial, at a retail price of 2,990 baht. During the launch the price is discounted to 1,990 baht, and even special at only 990 baht when purchased along with a True Move post paid sim subscription.
As the largest full-service operator in Thailand, True Visions has taken up the No.1 DVB market position for a long time and possessed rich Pay TV experience. However, along with the rise of OTT, user viewing behavior has changed significantly. The trend right now is the availability of video service at anytime, anywhere and on any devices. To embrace the Big Video era, True Visions decided to provide the OTT service using platform solutions from ZTE, which is the world’s leading provider of end-to-end video solution.
During the Press Conference, K. Sueksith Cholasuek, Marketing Director of True Visions said, “We are seeing huge opportunities for OTT as the country’s broadband internet is improving in terms of speed and technological stability. Nearly 10 million households are now connected with fixed broadband services. True Visions is confident that the launch of the True TV will expand its pay TV user segment, especially targeting the younger Internet-savvy generations.”
Mr. Han Zhiming, president from ZTE Thailand said, “Now the global trend of TV is moving towards the big video era, with big content, big data, bigger networks and bigger ecosystems. Big video allow people to watch TV at any place, in any time, and on any devices. True TV, therefore, is the answer of all the requirements, and it can offer much more possibilities in the future. We are very delighted to be True’s partner, who is the leader in Thailand TV industry. True Visions has outstanding content, and content is king in this industry. ZTE is also the leader in big video industry. All in all, the strategy collaboration between ZTE and True will help True get big success in IP video services.”
ZTE is a globally-leading ICT enterprise, and ZTE Big Video market share continues to lead in the global video market. As of now, ZTE has more than 90 commercial cases with a total system capacity of 80 million users, and over 100 CDN commercial cases with a total throughput of 100+ Tbps. ZTE receives lots of world-wide prizes, such as at TV Connect London 2016. ZTE also received the Best Multi-Screen TV service or solution award, and the Best Home Media Device award. At TelecomAsia Singapore 2016, ZTE was awarded the Video Platform of the Year. That’s the reason why, the company keeps investing on the R&D of latest video technology. At the end of Feb 2017, in MWC Barcelona (Mobile World Congress), ZTE also launches the world first End to End VR Live solution.”
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